The Art of Building Communities -Trust v Authenticity
JULY 21, 2023
Experts delved into the dynamic realm of the creator economy and its influence on communities and loyalty, for brands. Debating whether storytelling is a thing of the past, the discussion explored the significance of trust and authenticity in fostering brand connections throughout the brand life cycle. This video captures the essence of the debate, providing valuable insights into the evolving landscape of the creator economy and its profound impact on brand-consumer relationships.
Speakers:
Beth Johnson, Founder, Umbrella
Ed Howell, Partnerships & Evangelists Lead, Duel
Cameron Partridge, SVP Influencer, BENlabs
Andre Kazadi, Sales Manager
