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UK Advertising marks biggest year at SXSW 2024

MARCH 27, 2024

From rocking the main stages to making waves at UK House, it’s been one big ADVenture for UK Advertising at #SXSW this year, marking our biggest and best year yet!
We have truly come a long way since our afternoon at the BME back in 2019. Fast forward to now, and #UKAEG have taken SXSW by storm, captivating audiences across the main stages and at UK House for four days of excitement.

Here’s a snapshot of our achievements:
⚡️Presented 3 dynamic talks on SXSW main stages, following our intensive bootcamp in July.
⚡️Unveiled our latest campaign, ‘UK Advertising takes you places,’ through an engaging virtual production activation, partnering with Disguise and inspiring over 200 participants to create their own adventure.
⚡️Hosted 20 thought-provoking talks, showcasing UK Advertising‘s visionary leadership and influence in shaping the industry’s future, covering key topics such as fan engagement, effectiveness, and innovation.
⚡️Featured a stellar lineup of 56 speakers across 4 action-packed days, with 10 talks and special events officially included in the SXSW program.
⚡️Enjoyed fruitful networking opportunities and exciting collaborations, including a memorable networking happy hour in partnership with global brand White Claw.
⚡️Cemented partnerships with top UK sporting talent like Olly BarkleyNatasha Dowie, and welcomed renowned UK brands such as Cadbury UKAston Martin F1 TeamArc Vehicle, & Brompton Bicycle
⚡️Hosted the phenomenal SKEPTA @ UK House, showcasing his debut film, Tribal Mark in the US, followed by a headline performance.
⚡️Brought together over 40 UK companies in Austin, fostering a strong sense of community, with 8 newcomers experiencing SXSW for the first time.
⚡️Extended a warm welcome to over 10,000 enthusiastic attendees at UK House, facilitating invaluable connections and collaborations that will resonate far beyond the event.
⚡️Strengthened our enduring partnership with American Advertising Federation, fostering meaningful networking and knowledge sharing between two influential pillars of the advertising world.

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